Facebook Link Ads are advertising campaigns that link some landing page. This kind of Facebook ad is used to bring in new customers. In addition, link ads are interactive websites that help visitors discover great content. At the time, Instagram co-founder Mike Krieger was adamant that Facebook would not use Instagram data to target ads. A Facebook Link Ad is a paid ad that links directly to an external website, like a Facebook page, a blog, or an app. Just last month, Instagram announced it had migrated 20 billion of its users’ photos to Facebook servers. Instagram has a fashioned itself a platform exclusively for upper-funnel, brand-awareness campaigns since it introduced ads last October.īut the synergy is also a departure from Instagram’s pledge to keep its user data separate from Facebook’s. Make sure you’ve selected the time frame you want to view. Brands could use Instagram for brand awareness, then Facebook for their direct-response messaging.Īs for ad revenue, this is a savvy, if not predictable, step in the evolution of the two platforms. Log in to Facebook Ads Manager in the left sidebar on your Facebook homepage. Allowing Instagram advertisers to subsequently target audiences on Facebook - where targeting is far more precise - gives Facebook ownership over all parts of the purchase funnel.
They come with product descriptions, prices, and call-to-action links that make deciding and buying. The potential is to be seen, but Facebook could start to use its vast trove of user data in ways that are compelling for brand-building objectives, beyond direct-response marketing. Carousel ads can display 10 products in images or videos. But if Facebook’s history is any indication, then this capability will become a mainstay feature if it yields compelling results. The new targeting is, for now, just a test.
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